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About Us

From the World to The Shelves

Roots is a distribution arm within the Balubaid Group of Companies (BGC) umbrella which is a diversified holding company operating in eight sectors in Saudi Arabia.

At Roots, we are committed to providing our customers with high-quality distribution services, from sourcing to distribution and brand building. With a team of experienced professionals passionate about the distribution industry and striving to incorporate these values into everything they do.

We are a leading company in the Saudi Arabia market and are committed to providing the highest quality Services, Products, and Solutions. With our expertise and dedication, we are confident that we are the best distribution company in Saudi Arabia that can help your business reach its goals.

Whether you are looking for a reliable trading partner or need assistance with distribution, Roots have the expertise and resources to help you achieve your goals. We believe that sustainability is vital to long-term success, and we are constantly looking for ways to reduce our environmental impact while maintaining the highest standards of quality.

Roots Head Office Reception

Our Story

Roots was founded by Balubaid Group of Companies (BGC). It is a diversified holding company operating in eight sectors in Saudi Arabia established in 1952. Over the years, they have built a reputation for exceptional customer service and a commitment to meeting their client's unique needs.


Roots is a Distribution company with a vision of creating impossible changes and commitments. And the best way to build a successful business is to start with a strong foundation, just like a tree needs strong roots to grow and thrive. We have what we believe will become an arm that will uplift your business to reach a wider market entry and can achieve growth & success. As well as remain committed to the same core value: reliability, integrity, and a dedication to exceeding our customers' expectations.


In line with Saudi Arabia’s 2030 vision of strategic location, well-developed infrastructure, and business-friendly policies make it an attractive destination to launch and expand businesses. Roots aims to be the leading Distribution company in the middle east.


Our goal is to be recognized not only as a top-performing distribution company, but as a responsible and socially conscious business that contributes to the well-being of our employees, customers, and communities.

Our Vision

To be a distribution industry leader by consistently meeting customers’ needs and exceeding their expectations by providing high-quality products and services.

To provide quality distribution services to our clients where products can be distributed countrywide.

Our Mission

Our Values


We consistently deliver on our commitment.


We are for all, always.


We aspire to trust and confidence through our actions.


We anticipate potential problems as well as opportunities & takes steps to address them before they become major issues or missed opportunities.


We strive for the highest standards of quality and achieve excellence in all aspects of the business.

Customer Centric

Our customers are the heart of everything we do. We are dedicated to understanding their unique needs, desires, and challenges.

Our Partners

APLG TArabian Plant for Lubricants and Greases
SHIELD Since 1964
APICO Arabian Plastic Industrial Company
United Warehouse Co Ltd logo
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